Role

Product Design &

Prototying

Timeline

4 days

October 2024

Team

Elise Kim
Rohina Gandhi

Kaitlin Chow

(product designers)

Skills

Prototyping

Interaction Design

Animation

Tools

Figma

Protopie

After Effects

Design Competition | Prototyping

NYC Design Competition: Apple Care Package

NYC Design Competition: Apple Care Package

Role

Product Design &

Prototyping

Timeline

4 days

October 2024

Team

Elise Kim
Rohina Gandhi

Kaitlin Chow

(product designers)

Skills

Prototyping

Interaction Design

Animation

Tools

Figma

Protopie

After Effects

The Design Competition's Brief

Help young Adults (18-24) Better Connect With Their Parents

Key Insights

After conducting 10+ user interviews, we realized parents want…

to know you're okay

a platform they are familiar with

authentic information

less curation than a text

Scoped Down Problem

Parents just want to know their child is OK…but we are so busy giving an update.

Solution

Improving long-distance family relationships: with one tap, send a small grid of tiles filled with live insights about your life.

Dynamic Tiles

The default set of 6 widgets changes based on your recent activites & inputs

An Emphasis on Glanceability

An Emphasis on Glanceability

An Emphasis on Glanceability

Concentrating solely on the particulars a guardian would wish to understand

A Lightweight Toggle

Switch between the different states of a particular widget to adjust what you’re sharing

Design Principles

Balancing Convenience with Customization

Make it a quick process

Family-focused

Making sure these widgets are things families want to know

Keeping You in Control

Toggle options and clear preview of what you are about to send

Alternative Explorations

The Tea / Hot Seat

 iMessage add-on that was meant to fuel toxic family tea – because some parents really want to know the drama. 👀

Lightweight Conversation Prompts

You can reply to it with a voice note or photo – something that is one step more personal than a simply text messsage.

Voice Note & Photo Reply to Prompts

How to make the interaction a bit more fun and delightful for both sides? How can we store these replies?

Short Notes for Loved Ones

Lamp Check-in Idea: if you signal it from one phone, the other phone would 'light up' and the short message would appear for them.

Voice message that translates into a hand-written note. How to overcome language barriers for those who are not fluent in their mother language?

Takeaways

🫂 Collaboration under Time Pressure

Learned how to divide and discuss online and in-person

📕 Storytelling

I realized the power of building a narrative through my prototypes and presentation

🖇️ Professional Feedback

Was iMessage the right medium? How to add a human touch to it?

👩🏻‍💻 The Full Design Process

If you want to see the nitty gritty of research & design explorations that went into crafting this experience, please reach out to me!

I normally walk people through this in an interview environment or in a coffee chat.


Ani Nguyen Le, 2024.

Philadelphia / Budapest